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Trade cards, Cigarette cards, Stickers etc

Started by printsmurf, January 24, 2023, 10:53:13 AM

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Printle: A Printing Word Game from Metal Type


In the Gutenberg and Story of Paper threads I have posted some trade and cigarette cards, but printing and allied trades have featured as well.

The Liebig Company was one of the first companies to give away serial images with its products.


This set was released in several languages
   Belgium:      80085016      Phases de la fabrication d'un chromo
   France:         05085065      Phases de la fabrication d'un chromo
   German:         05085065      Wie ein Liebigbild entsteht
   Italian:      800085093           Le fasi della fabricazione d'un Cromo
   Holland-Flanders:   69085084      Hoe een Liebig-kaartje ontstaat

The Liebig set, "Les Phases de la Fabrication d'un Chromo Liebig," shows all the steps in making a Liebig trading card set. Included is a wonderful demonstration of the process, showing the development of a portrait of Liebig through six stages from just two stones to the finished image having used twelve stones.

Printed in twelve colours plus gold.

Card 1: The first card shows the artist composing the subject in his studio. He is drawing a water color onto a sheet of paper, carefully working on an image of the exact size of the intended print. The portrait of Liebig is printed in gold and yellow and is barely visible.


Card 2: This card shows the quarrying of the limestone to be used for making the prints. Though many different stones were tested, it was limestone from Solnhofen in Bavaria which proved to be the best. The portrait of Liebig now has had red and blue ink added, and the visage is beginning to appear more distinctly.


Card 3: This image shows the process of transferring the image to the multiple lithographic stones to be used. The explanation on the verso explains that an outline of the image is transferred, in an inverted manner, to each stone which has been polished with pumice powder. That part of the image appropriate to the colour for each stone is then added to that stone for a total of twelve stones. Liebig's portrait is now quite visible, having been printed with six colours.


Card 4: This card shows the testing of the stones. Each stone is cleaned with nitric acid, so that the ink will not adhere to the stone except where the image has been drawn on it. Then the stones are tested, and the different colours combined onto sample images in sequence, working from the lightest to the darkest ink colours. Liebig's portrait now appears with 8 colours having been used.


Card 5: Once the test stones are perfected, the final images are printed on a rotary press, being compared with the test images. Other than the placing of the paper on the press, this process is all automated. The portrait of Liebig is now almost finished, with 10 colours having been printed.


Card 6: This shows the cards being cut from the larger sheets and then packed. The portrait, with 12 colours used, is complete.



Liebig card from series F934/S935 Lederpunzen Brandmalerie dating from 1908 (The Feminine Arts)
This card shows some ladies engaged in the binding of books


C. 1850s trade card advertising the Belgian lithographic firm of G. Jacqmain which was located in Gand (Ghent). The card was printed on porcelain coated card stock - the intricately embellished image features a portrait of Alois Senefelder (whose name is misspelled on the card).


R&J Hill Cigarette Card - Inventors & Their Inventions from 1908
Number 23 out of a set of 40


Inventors & Inventions from Brooke Bond - 1975
Number 5 in a set of 50  History of Printing


In a series titled Modern Wonders of The World, number 3 was Four Colour Press
I have no information only a code number W608-5 and they were produced in the early to mid fifties


In the same series as previous post:
Linotype from Modern Wonders of the World Educational Pictures (W608-5).

Apologies for images  - taken from a selling site


Text on back of card reads:

It is because books are plentiful and cheap that many of us today have knowledge. Most important factor in making cheap books and newspapers possible is the linotype - invented by Ottmar Merganthaler nearly fifty years ago to set type by machine. Today a good linotype operator can set as much type in an hour as can be set by hand in a day. The linotype is operated by a keyboard, like a typewriter. As the keys are struck, brass matrices fall into position forming a line. Molten type metal, forced into contact with these brass moulds, hardens into a line of type corresponding with the letters on the keys struck. Line after line is thus rapidly cast until all the copy is set.

Dave Hughes

Interesting! The machine has side magazines, but no side magazine keyboard :-\
Printle: Word Puzzle for Printers Play Now

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FINE FARE TEA 1965 "INVENTIONS & DISCOVERIES"       Number 36 of 50 was Ottmar Mergenthaler and his Linotype
There were two series, each of twenty-five cards

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