{"id":1347,"date":"2017-11-18T21:41:27","date_gmt":"2017-11-18T20:41:27","guid":{"rendered":"http:\/\/metaltype.co.uk\/wpress\/?page_id=1347"},"modified":"2018-06-14T15:14:22","modified_gmt":"2018-06-14T14:14:22","slug":"printing-flyers","status":"publish","type":"page","link":"https:\/\/metaltype.co.uk\/wpress\/printing-advice-phil-ambrosi\/printing-flyers\/","title":{"rendered":"Printing Flyers"},"content":{"rendered":"<p>Part of Metal Type&#8217;s Printing Advice Section,\u00a0 here Phil discusses printing flyers.<\/p>\n<p><span style=\"font-weight: 400;\">At one time we printed a lot of grocery store flyers or as this item was known around these parts, &#8220;dodgers\u2019\u2019.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These hand bills ranged all the way from 6 x 9 inches for small corner stores and were printed on newsprint, almost always in black ink and one colour of course and in \u00a0quantities as small as 500 to perhaps a 1000. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At this time at the start of my apprenticeship there were no big grocery stores here in Regina. \u00a0Mind you the Safeway chain had just opened three stores here and they were all the same size. Two of these old buildings still exist and they were about 30 feet by about 80 feet in size. \u00a0All sold a pretty full variety of grocery and fresh veggies and fruits and all had a small meat department at the back of the store.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All the rest of the grocery stores were pretty much mom and pop and all the kids who could be pressed into service stores. \u00a0One seldom had to walk more than three blocks to do ones&#8217; shopping. \u00a0There were very few cars then and our local society was not like it is now.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The somewhat larger grocery stores issued larger dodgers and ordered larger quantities. \u00a0All the way from a sheet size of about 12 x 18 inches and quantities of 3000 or so. \u00a0I base this on my memory of what we printed right here in our own shop.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These flyers were almost always distributed by local boys and only in the immediate area of the store concerned. \u00a0Some of these small stores had their own children distribute or supervise the distribution \u00a0of these flyers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This type of hand bill or dodger was widely sought after as a printing job and was always very tightly quoted and had a short turnaround time, \u00a0In other words these jobs were always rush.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Part of Metal Type&#8217;s Printing Advice Section,\u00a0 here Phil discusses printing flyers. At one time we printed a lot of grocery store flyers or as this item was known around these parts, &#8220;dodgers\u2019\u2019. These hand bills ranged all the way from 6 x 9 inches for small corner stores and were printed on newsprint, almost &hellip; <a href=\"https:\/\/metaltype.co.uk\/wpress\/printing-advice-phil-ambrosi\/printing-flyers\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Printing Flyers&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1333,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[38],"tags":[],"class_list":["post-1347","page","type-page","status-publish","hentry","category-printing-advice"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Letterpress Printing Advice - Printing Flyers - Metal Type<\/title>\n<meta name=\"description\" content=\"Part of Metal Type&#039;s Printing Advice Section here Phil discusses printing old-school shop flyers\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/metaltype.co.uk\/wpress\/printing-advice-phil-ambrosi\/printing-flyers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Letterpress Printing Advice - Printing Flyers - Metal Type\" \/>\n<meta property=\"og:description\" content=\"Part of Metal Type&#039;s Printing Advice Section here Phil discusses printing old-school shop flyers\" \/>\n<meta property=\"og:url\" content=\"https:\/\/metaltype.co.uk\/wpress\/printing-advice-phil-ambrosi\/printing-flyers\/\" \/>\n<meta property=\"og:site_name\" content=\"Metal Type\" \/>\n<meta property=\"article:modified_time\" content=\"2018-06-14T14:14:22+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@MTPrinting\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/metaltype.co.uk\\\/wpress\\\/printing-advice-phil-ambrosi\\\/printing-flyers\\\/\",\"url\":\"https:\\\/\\\/metaltype.co.uk\\\/wpress\\\/printing-advice-phil-ambrosi\\\/printing-flyers\\\/\",\"name\":\"Letterpress Printing Advice - Printing Flyers - Metal Type\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/metaltype.co.uk\\\/wpress\\\/#website\"},\"datePublished\":\"2017-11-18T20:41:27+00:00\",\"dateModified\":\"2018-06-14T14:14:22+00:00\",\"description\":\"Part of Metal Type's Printing Advice Section here Phil discusses printing old-school shop flyers\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/metaltype.co.uk\\\/wpress\\\/printing-advice-phil-ambrosi\\\/printing-flyers\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/metaltype.co.uk\\\/wpress\\\/printing-advice-phil-ambrosi\\\/printing-flyers\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/metaltype.co.uk\\\/wpress\\\/printing-advice-phil-ambrosi\\\/printing-flyers\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/metaltype.co.uk\\\/wpress\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Printing Advice from Phil Ambrosi\",\"item\":\"https:\\\/\\\/metaltype.co.uk\\\/wpress\\\/printing-advice-phil-ambrosi\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Printing Flyers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/metaltype.co.uk\\\/wpress\\\/#website\",\"url\":\"https:\\\/\\\/metaltype.co.uk\\\/wpress\\\/\",\"name\":\"Metal Type\",\"description\":\"Yesterday\u2019s Technology . . . Today!\",\"publisher\":{\"@id\":\"https:\\\/\\\/metaltype.co.uk\\\/wpress\\\/#\\\/schema\\\/person\\\/a2940bf4b69879abf80bffc807423c9c\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/metaltype.co.uk\\\/wpress\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/metaltype.co.uk\\\/wpress\\\/#\\\/schema\\\/person\\\/a2940bf4b69879abf80bffc807423c9c\",\"name\":\"Dave Hughes\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0782f4b557dca1d0780ba5d81bf1f2fbd00f957d5c97e2603a3ea0dd578da9a2?s=96&d=mm&r=r\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0782f4b557dca1d0780ba5d81bf1f2fbd00f957d5c97e2603a3ea0dd578da9a2?s=96&d=mm&r=r\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0782f4b557dca1d0780ba5d81bf1f2fbd00f957d5c97e2603a3ea0dd578da9a2?s=96&d=mm&r=r\",\"caption\":\"Dave Hughes\"},\"logo\":{\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0782f4b557dca1d0780ba5d81bf1f2fbd00f957d5c97e2603a3ea0dd578da9a2?s=96&d=mm&r=r\"},\"description\":\"Ex-letterpress printer and founder of the Metal Type website.\",\"sameAs\":[\"http:\\\/\\\/metaltype.co.uk\\\/wpress\",\"https:\\\/\\\/x.com\\\/MTPrinting\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Letterpress Printing Advice - Printing Flyers - Metal Type","description":"Part of Metal Type's Printing Advice Section here Phil discusses printing old-school shop flyers","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/metaltype.co.uk\/wpress\/printing-advice-phil-ambrosi\/printing-flyers\/","og_locale":"en_US","og_type":"article","og_title":"Letterpress Printing Advice - Printing Flyers - Metal Type","og_description":"Part of Metal Type's Printing Advice Section here Phil discusses printing old-school shop flyers","og_url":"https:\/\/metaltype.co.uk\/wpress\/printing-advice-phil-ambrosi\/printing-flyers\/","og_site_name":"Metal Type","article_modified_time":"2018-06-14T14:14:22+00:00","twitter_card":"summary_large_image","twitter_site":"@MTPrinting","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/metaltype.co.uk\/wpress\/printing-advice-phil-ambrosi\/printing-flyers\/","url":"https:\/\/metaltype.co.uk\/wpress\/printing-advice-phil-ambrosi\/printing-flyers\/","name":"Letterpress Printing Advice - Printing Flyers - Metal Type","isPartOf":{"@id":"https:\/\/metaltype.co.uk\/wpress\/#website"},"datePublished":"2017-11-18T20:41:27+00:00","dateModified":"2018-06-14T14:14:22+00:00","description":"Part of Metal Type's Printing Advice Section here Phil discusses printing old-school shop flyers","breadcrumb":{"@id":"https:\/\/metaltype.co.uk\/wpress\/printing-advice-phil-ambrosi\/printing-flyers\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/metaltype.co.uk\/wpress\/printing-advice-phil-ambrosi\/printing-flyers\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/metaltype.co.uk\/wpress\/printing-advice-phil-ambrosi\/printing-flyers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/metaltype.co.uk\/wpress\/"},{"@type":"ListItem","position":2,"name":"Printing Advice from Phil Ambrosi","item":"https:\/\/metaltype.co.uk\/wpress\/printing-advice-phil-ambrosi\/"},{"@type":"ListItem","position":3,"name":"Printing Flyers"}]},{"@type":"WebSite","@id":"https:\/\/metaltype.co.uk\/wpress\/#website","url":"https:\/\/metaltype.co.uk\/wpress\/","name":"Metal Type","description":"Yesterday\u2019s Technology . . . Today!","publisher":{"@id":"https:\/\/metaltype.co.uk\/wpress\/#\/schema\/person\/a2940bf4b69879abf80bffc807423c9c"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/metaltype.co.uk\/wpress\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/metaltype.co.uk\/wpress\/#\/schema\/person\/a2940bf4b69879abf80bffc807423c9c","name":"Dave Hughes","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/0782f4b557dca1d0780ba5d81bf1f2fbd00f957d5c97e2603a3ea0dd578da9a2?s=96&d=mm&r=r","url":"https:\/\/secure.gravatar.com\/avatar\/0782f4b557dca1d0780ba5d81bf1f2fbd00f957d5c97e2603a3ea0dd578da9a2?s=96&d=mm&r=r","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0782f4b557dca1d0780ba5d81bf1f2fbd00f957d5c97e2603a3ea0dd578da9a2?s=96&d=mm&r=r","caption":"Dave Hughes"},"logo":{"@id":"https:\/\/secure.gravatar.com\/avatar\/0782f4b557dca1d0780ba5d81bf1f2fbd00f957d5c97e2603a3ea0dd578da9a2?s=96&d=mm&r=r"},"description":"Ex-letterpress printer and founder of the Metal Type website.","sameAs":["http:\/\/metaltype.co.uk\/wpress","https:\/\/x.com\/MTPrinting"]}]}},"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/metaltype.co.uk\/wpress\/wp-json\/wp\/v2\/pages\/1347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metaltype.co.uk\/wpress\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/metaltype.co.uk\/wpress\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/metaltype.co.uk\/wpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/metaltype.co.uk\/wpress\/wp-json\/wp\/v2\/comments?post=1347"}],"version-history":[{"count":0,"href":"https:\/\/metaltype.co.uk\/wpress\/wp-json\/wp\/v2\/pages\/1347\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/metaltype.co.uk\/wpress\/wp-json\/wp\/v2\/pages\/1333"}],"wp:attachment":[{"href":"https:\/\/metaltype.co.uk\/wpress\/wp-json\/wp\/v2\/media?parent=1347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metaltype.co.uk\/wpress\/wp-json\/wp\/v2\/categories?post=1347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metaltype.co.uk\/wpress\/wp-json\/wp\/v2\/tags?post=1347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}