{"id":1927,"date":"2018-12-04T20:48:25","date_gmt":"2018-12-04T19:48:25","guid":{"rendered":"http:\/\/metaltype.co.uk\/wpress\/?page_id=1927"},"modified":"2023-01-24T09:50:28","modified_gmt":"2023-01-24T08:50:28","slug":"in-memoriam","status":"publish","type":"page","link":"https:\/\/metaltype.co.uk\/wpress\/in-memoriam\/","title":{"rendered":"In Memoriam"},"content":{"rendered":"

Many Thanks to Mike Wilson, from Yorkshire in the UK, for sending in this story.<\/p>\n

Says Mike: “One day, late in my career, I was production manager at Driffield Times. I now realise that I was not a very able manager, much preferring to be a keyboard operator.<\/span><\/p>\n

I received a call from the reception office and was requested to speak to a gentleman who had called to complain about an advertisement in the Driffield Times.<\/span><\/p>\n

I hurried through to reception where I found the telephonist and two huge men, obviously from the local farming community.<\/span><\/p>\n

On turning to the men, I found I had to look upwards to see their faces. They must have been well over six feet tall and they were built, as the old saying goes, like brick outhouses (or words to that effect).<\/span><\/p>\n

I asked what I could do for them.<\/span><\/p>\n

It’s About the Advert<\/h3>\n

They looked at one another, and one said to me: \u201cIt\u2019s about this advert we put in last week.\u201d<\/span><\/p>\n

My face framed the required question.<\/span><\/p>\n

\u201cWell, it\u2019s about our mother.\u201d<\/span><\/p>\n

\u201cYes? What\u2019s wrong?\u201d I gathered there must be something wrong. No-one has ever returned to a newspaper office to congratulate the staff on a correctly spelled, properly laid out advert even though the paper is full of them every week.<\/span><\/p>\n

\u201cIt\u2019s what it says. It\u2019s wrong.\u201d<\/span><\/p>\n

He held out his copy of the paper. His rough finger pointed to a line on page two. Page two held all the BMDs: births, marriages and deaths. In those days local papers had a page dedicated to these personal ads and often the page was nearly full.<\/span><\/p>\n

\u201cHere,\u201d he said. \u201cLook.\u201d<\/span><\/p>\n

So I read the line. The advert was an In Memoriam, where the living paid tribute to those who had passed away. They are not so common these days. The first words were the name of the deceased, their mother I guessed. Then followed these words: \u201cIn memory of our ever-living mother . . .\u201d<\/span><\/p>\n

Perhaps you can guess how sorry I was for the error. I was sorry. The men were obviously upset about it and I couldn\u2019t help but agree with them. However, my explanation that the letter \u2018i\u2019 is next to the letter \u2018o\u2019 on the keyboard cut no ice. Neither did my argument that my operators (me included) were keying such adverts and news at perhaps fifty\/sixty words a minute, all day. Nor did it help to mention that it was likely to be the only mistake on the whole page, and perhaps in the whole newspaper. <\/span><\/p>\n

Eventually, however, they were consoled and went away having made their point. I can\u2019t say positively, but I think we returned their money for the cost of the advertisement. <\/span><\/p>\n

I have thought since that, had I received a sack of spuds from their farm with one bad one, I might well have complained to them!<\/span><\/p>\n

If you liked this story you may also like Printers’ Tales<\/strong><\/a> a compilation of similar stories, available in ebook and paperback formats.<\/p>\n","protected":false},"excerpt":{"rendered":"

Many Thanks to Mike Wilson, from Yorkshire in the UK, for sending in this story. Says Mike: “One day, late in my career, I was production manager at Driffield Times. I now realise that I was not a very able manager, much preferring to be a keyboard operator. I received a call from the reception … Continue reading “In Memoriam”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[20,10],"tags":[],"class_list":["post-1927","page","type-page","status-publish","hentry","category-storiesanecdotes","category-ukeurope"],"yoast_head":"\nIn Memoriam - Metal Type<\/title>\n<meta name=\"description\" content=\"Mike Wilson from Yorkshire UK tells a story about how an advertisement with an error in the Driffield Times caused an upset\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/metaltype.co.uk\/wpress\/in-memoriam\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In Memoriam - Metal Type\" \/>\n<meta property=\"og:description\" content=\"Mike Wilson from Yorkshire UK tells a story about how an advertisement with an error in the Driffield Times caused an upset\" \/>\n<meta property=\"og:url\" content=\"https:\/\/metaltype.co.uk\/wpress\/in-memoriam\/\" \/>\n<meta property=\"og:site_name\" content=\"Metal Type\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-24T08:50:28+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@MTPrinting\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/metaltype.co.uk\\\/wpress\\\/in-memoriam\\\/\",\"url\":\"https:\\\/\\\/metaltype.co.uk\\\/wpress\\\/in-memoriam\\\/\",\"name\":\"In Memoriam - Metal Type\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/metaltype.co.uk\\\/wpress\\\/#website\"},\"datePublished\":\"2018-12-04T19:48:25+00:00\",\"dateModified\":\"2023-01-24T08:50:28+00:00\",\"description\":\"Mike Wilson from Yorkshire UK tells a story about how an advertisement with an error in the Driffield Times caused an upset\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/metaltype.co.uk\\\/wpress\\\/in-memoriam\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/metaltype.co.uk\\\/wpress\\\/in-memoriam\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/metaltype.co.uk\\\/wpress\\\/in-memoriam\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/metaltype.co.uk\\\/wpress\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"In Memoriam\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/metaltype.co.uk\\\/wpress\\\/#website\",\"url\":\"https:\\\/\\\/metaltype.co.uk\\\/wpress\\\/\",\"name\":\"Metal Type\",\"description\":\"Yesterday\u2019s Technology . . . 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