{"id":394,"date":"2017-06-10T20:12:40","date_gmt":"2017-06-10T19:12:40","guid":{"rendered":"http:\/\/metaltype.co.uk\/wpress\/?page_id=394"},"modified":"2023-01-23T17:32:28","modified_gmt":"2023-01-23T16:32:28","slug":"glidden-ad-1936","status":"publish","type":"page","link":"https:\/\/metaltype.co.uk\/wpress\/glidden-ad-1936\/","title":{"rendered":"Glidden Ad, 1936"},"content":{"rendered":"
\"Cold<\/a>
Cold Metal becomes Hot News!<\/figcaption><\/figure>\n

“Stop the presses! Make over the front page!” Typewriters swing into action, Linotype machines click, compositors’ fingers fly, and cold metal quickly becomes hot news!<\/p>\n

Type metals of “Wilkes” brand, produced solely by the Glidden-owned Metals Refining Company, are used in the make-up of typical American newspapers. They are used in printing magazines distributed to millions. Many of the printed pieces you receive \u2026 the books you read \u2026 are printed with “Wilkes” type metal, the accepted national standard of fine quality.<\/p>\n

Other important Metals Refining Company products are MRCO Grid Metal, for storage battery manufacture \u2026 Pig Lead \u2026 Metal Alloys for special casting purposes \u2026 METROX Red Lead, for paints, batteries, ceramics \u2026 Cuprous Oxide, for anti-fouling marine paint \u2026 Metal Powders, for electric motor brushes, pressed bearings, brake linings, etc. \u2026 Litharge, for oil refining; for manufacturing batteries, dry colors, insecticides, varnish, ceramics, etc.<\/p>\n

Long known for quality paint products, the Glidden name is now linked with an impressive group of essential industries engaged in large-scale production of commercial neccessities for the whole world.<\/p>\n

\"Glidden<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

“Stop the presses! Make over the front page!” Typewriters swing into action, Linotype machines click, compositors’ fingers fly, and cold metal quickly becomes hot news! Type metals of “Wilkes” brand, produced solely by the Glidden-owned Metals Refining Company, are used in the make-up of typical American newspapers. They are used in printing magazines distributed to … Continue reading “Glidden Ad, 1936”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[7,15],"tags":[],"class_list":["post-394","page","type-page","status-publish","hentry","category-historic","category-newspaper"],"yoast_head":"\nGlidden Ad, 1936 - Metal Type<\/title>\n<meta name=\"description\" content=\"Beautiful illustration from an old "Glidden" type metal company advertisement entitled "Cold metal becomes hot news"\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/metaltype.co.uk\/wpress\/glidden-ad-1936\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Glidden Ad, 1936 - Metal Type\" \/>\n<meta property=\"og:description\" content=\"Beautiful illustration from an old "Glidden" type metal company advertisement entitled "Cold metal becomes hot news"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/metaltype.co.uk\/wpress\/glidden-ad-1936\/\" \/>\n<meta property=\"og:site_name\" content=\"Metal Type\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-23T16:32:28+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.metaltype.co.uk\/photos\/images\/267.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@MTPrinting\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/metaltype.co.uk\\\/wpress\\\/glidden-ad-1936\\\/\",\"url\":\"https:\\\/\\\/metaltype.co.uk\\\/wpress\\\/glidden-ad-1936\\\/\",\"name\":\"Glidden Ad, 1936 - Metal Type\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/metaltype.co.uk\\\/wpress\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/metaltype.co.uk\\\/wpress\\\/glidden-ad-1936\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/metaltype.co.uk\\\/wpress\\\/glidden-ad-1936\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.metaltype.co.uk\\\/photos\\\/images\\\/267.jpg\",\"datePublished\":\"2017-06-10T19:12:40+00:00\",\"dateModified\":\"2023-01-23T16:32:28+00:00\",\"description\":\"Beautiful illustration from an old \\\"Glidden\\\" type metal company advertisement entitled \\\"Cold metal becomes hot news\\\"\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/metaltype.co.uk\\\/wpress\\\/glidden-ad-1936\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/metaltype.co.uk\\\/wpress\\\/glidden-ad-1936\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/metaltype.co.uk\\\/wpress\\\/glidden-ad-1936\\\/#primaryimage\",\"url\":\"http:\\\/\\\/www.metaltype.co.uk\\\/photos\\\/images\\\/267.jpg\",\"contentUrl\":\"http:\\\/\\\/www.metaltype.co.uk\\\/photos\\\/images\\\/267.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/metaltype.co.uk\\\/wpress\\\/glidden-ad-1936\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/metaltype.co.uk\\\/wpress\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Glidden Ad, 1936\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/metaltype.co.uk\\\/wpress\\\/#website\",\"url\":\"https:\\\/\\\/metaltype.co.uk\\\/wpress\\\/\",\"name\":\"Metal Type\",\"description\":\"Yesterday\u2019s Technology . . . Today!\",\"publisher\":{\"@id\":\"https:\\\/\\\/metaltype.co.uk\\\/wpress\\\/#\\\/schema\\\/person\\\/a2940bf4b69879abf80bffc807423c9c\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/metaltype.co.uk\\\/wpress\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/metaltype.co.uk\\\/wpress\\\/#\\\/schema\\\/person\\\/a2940bf4b69879abf80bffc807423c9c\",\"name\":\"Dave Hughes\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0782f4b557dca1d0780ba5d81bf1f2fbd00f957d5c97e2603a3ea0dd578da9a2?s=96&d=mm&r=r\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0782f4b557dca1d0780ba5d81bf1f2fbd00f957d5c97e2603a3ea0dd578da9a2?s=96&d=mm&r=r\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0782f4b557dca1d0780ba5d81bf1f2fbd00f957d5c97e2603a3ea0dd578da9a2?s=96&d=mm&r=r\",\"caption\":\"Dave Hughes\"},\"logo\":{\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0782f4b557dca1d0780ba5d81bf1f2fbd00f957d5c97e2603a3ea0dd578da9a2?s=96&d=mm&r=r\"},\"description\":\"Ex-letterpress printer and founder of the Metal Type website.\",\"sameAs\":[\"http:\\\/\\\/metaltype.co.uk\\\/wpress\",\"https:\\\/\\\/x.com\\\/MTPrinting\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Glidden Ad, 1936 - Metal Type","description":"Beautiful illustration from an old \"Glidden\" type metal company advertisement entitled \"Cold metal becomes hot news\"","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/metaltype.co.uk\/wpress\/glidden-ad-1936\/","og_locale":"en_US","og_type":"article","og_title":"Glidden Ad, 1936 - Metal Type","og_description":"Beautiful illustration from an old \"Glidden\" type metal company advertisement entitled \"Cold metal becomes hot news\"","og_url":"https:\/\/metaltype.co.uk\/wpress\/glidden-ad-1936\/","og_site_name":"Metal Type","article_modified_time":"2023-01-23T16:32:28+00:00","og_image":[{"url":"http:\/\/www.metaltype.co.uk\/photos\/images\/267.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_site":"@MTPrinting","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/metaltype.co.uk\/wpress\/glidden-ad-1936\/","url":"https:\/\/metaltype.co.uk\/wpress\/glidden-ad-1936\/","name":"Glidden Ad, 1936 - Metal Type","isPartOf":{"@id":"https:\/\/metaltype.co.uk\/wpress\/#website"},"primaryImageOfPage":{"@id":"https:\/\/metaltype.co.uk\/wpress\/glidden-ad-1936\/#primaryimage"},"image":{"@id":"https:\/\/metaltype.co.uk\/wpress\/glidden-ad-1936\/#primaryimage"},"thumbnailUrl":"http:\/\/www.metaltype.co.uk\/photos\/images\/267.jpg","datePublished":"2017-06-10T19:12:40+00:00","dateModified":"2023-01-23T16:32:28+00:00","description":"Beautiful illustration from an old \"Glidden\" type metal company advertisement entitled \"Cold metal becomes hot news\"","breadcrumb":{"@id":"https:\/\/metaltype.co.uk\/wpress\/glidden-ad-1936\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/metaltype.co.uk\/wpress\/glidden-ad-1936\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/metaltype.co.uk\/wpress\/glidden-ad-1936\/#primaryimage","url":"http:\/\/www.metaltype.co.uk\/photos\/images\/267.jpg","contentUrl":"http:\/\/www.metaltype.co.uk\/photos\/images\/267.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/metaltype.co.uk\/wpress\/glidden-ad-1936\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/metaltype.co.uk\/wpress\/"},{"@type":"ListItem","position":2,"name":"Glidden Ad, 1936"}]},{"@type":"WebSite","@id":"https:\/\/metaltype.co.uk\/wpress\/#website","url":"https:\/\/metaltype.co.uk\/wpress\/","name":"Metal Type","description":"Yesterday\u2019s Technology . . . Today!","publisher":{"@id":"https:\/\/metaltype.co.uk\/wpress\/#\/schema\/person\/a2940bf4b69879abf80bffc807423c9c"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/metaltype.co.uk\/wpress\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/metaltype.co.uk\/wpress\/#\/schema\/person\/a2940bf4b69879abf80bffc807423c9c","name":"Dave Hughes","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/0782f4b557dca1d0780ba5d81bf1f2fbd00f957d5c97e2603a3ea0dd578da9a2?s=96&d=mm&r=r","url":"https:\/\/secure.gravatar.com\/avatar\/0782f4b557dca1d0780ba5d81bf1f2fbd00f957d5c97e2603a3ea0dd578da9a2?s=96&d=mm&r=r","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0782f4b557dca1d0780ba5d81bf1f2fbd00f957d5c97e2603a3ea0dd578da9a2?s=96&d=mm&r=r","caption":"Dave Hughes"},"logo":{"@id":"https:\/\/secure.gravatar.com\/avatar\/0782f4b557dca1d0780ba5d81bf1f2fbd00f957d5c97e2603a3ea0dd578da9a2?s=96&d=mm&r=r"},"description":"Ex-letterpress printer and founder of the Metal Type website.","sameAs":["http:\/\/metaltype.co.uk\/wpress","https:\/\/x.com\/MTPrinting"]}]}},"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/metaltype.co.uk\/wpress\/wp-json\/wp\/v2\/pages\/394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metaltype.co.uk\/wpress\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/metaltype.co.uk\/wpress\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/metaltype.co.uk\/wpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/metaltype.co.uk\/wpress\/wp-json\/wp\/v2\/comments?post=394"}],"version-history":[{"count":0,"href":"https:\/\/metaltype.co.uk\/wpress\/wp-json\/wp\/v2\/pages\/394\/revisions"}],"wp:attachment":[{"href":"https:\/\/metaltype.co.uk\/wpress\/wp-json\/wp\/v2\/media?parent=394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metaltype.co.uk\/wpress\/wp-json\/wp\/v2\/categories?post=394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metaltype.co.uk\/wpress\/wp-json\/wp\/v2\/tags?post=394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}