Trade cards, Cigarette cards, Labels, etc.

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1977 DURHAM INDUSTRIES "PRINTING PRESS" (#47) DIE-CAST MINIATURE

The bottom part slides forward and back, printing block rises up and down.

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Peter Schöffer.  Monument in Gernsheim from 1836

Peter Schöffer was an associate of Johann Fust (financial backer of Johann Gutenberg) who worked as an apprentice to Gutenberg during the making of the 42-Line Bible. Schöffer took Fust's side when  Gutenberg was sued in 1455 for 2,026 guilders. The court found in Fust's favour, and Gutenberg lost his invention and equipment. Schöffer had his name join Fust's on the completed copies of the Bible.



Among other things, he is responsible for the printer's marks that indicated the origin of printed works. Peter Schöffer's printer's mark, here placed at the end of Valerius Maximus, 1471

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In 1476 Schöffer bought a house and expanded it with a neighboring building to become the "Schöfferhof". The printing works was also located here. Just a few years after his father's death in 1503, Peter Schöffer the Younger sold the house again. The buyer then built a brewery there. The name Schöfferhof was apparently only used as a brand name for the brewery from around the middle of the 19th century.

Label on a bottle of Schöfferhofer wheat beer (detail)



Peter Schöffer too, but different: This is what the beer brand's namesake looked like in an older version that can still be found on beer crates today.

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This earlier version on a beer pin




Later label

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I have posted a cigar band from Verellen - Vieil Anvers in post 160 on page 10
From the same series   'Antwerps Glory'

1. Hieronymus Cock


Hieronymus Cock was a Flemish painter and etcher as well as a publisher and distributor of prints. Cock is regarded as one of the most important print publishers of his time in northern Europe.     (Wikipedia)

15. Jan Moretus


Jan Moretus was Christophe Plantin's son-in-law and worked for him for nearly 32 years. Plantin rewarded him by leaving his printing works and bookshop to him.

22. Max Rooses


Max Rooses was a Belgian writer, literature critic, and curator of the Plantin-Moretus Museum at Antwerp.

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I was at a flea market in France last weekend and found this. it is a page from Supplément illustré du Petit Journal, a weekly Sunday supplement. This issue dates from 2 June 1901 and cost me 1 Euro



On 1 February 1863 Moïse Polydore Millaud published the first issue of Le Petit Journal in an edition of 83,000 copies. After  Hippolyte Auguste Marinoni, a builder of rotary printing presses and media patron who owned several periodicals, acquired the newspaper by 1894, he was able to increase circulation to one million copies.  "Within two years the Journal was printing 259,000 copies, making it the largest daily in Paris. By 1870, it had reached 340,000 copies; twice the figure for the other major dailies put together. Much of this progress was made possible by the rotary presses that had been installed at the Journal in 1872.

In 1884, he introduced the Supplément illustré, a weekly Sunday supplement that was the first to feature colour illustrations.

The five names mentioned in the blocks are:

Elzevir   
Elzevir is an oldstyle typeface style related to Garaldes.        The Elzevir style was promoted by Louis Perrin in Lyon, France, in 1846.

Estienne
Henri Estienne was a 16th-century Parisian printer who established the Estienne printing firm in 1502 
Robert I Estienne was the proprietor of the Estienne print shop after the death of his father Henri Estienne, the founder of the Estienne printing firm.
Of Robert Estienne's four sons, two became accomplished printers, one of whom was Henri Estienne who continued the legacy of his grandfather Estienne's printing firm.
Henri's grandson Antoine eventually became "Printer to the King" in Paris, however his death in 1674 ended the nearly two-century-long Estienne printing business.

Gutenberg
No explanation needed

Dolet
Étienne Dolet was a French scholar, painter, and printer of Lyons. He wrote treatises on French grammar, poems, a short history of Francis I, and works in Latin about Cicero. In 1538 he issued from his own press the important Commentarii linguae Latinae, which was of great influence on the French Renaissance. 

Marinoni
Marinoni's rotating printing press, invented in 1866
One of the first Marinoni rotary printing-press was installed in 1866 in the newspaper Libertè.
The "Le Petit Journal" started being printed on the Marinoni in 1872

[Geoffrey Quadland]

I really like the Metaltype publication, and think that it fills a niche that needs to be filled. I have one small suggestion.

In the USA and Canada, at least, professional printers do not like or use the term "stickers." Their term for them is "labels." For instance, their trade association is TLMI, the Tag and Label Manufacturers' Institute. When they hear the term "sticker," they cringe.

Because of this, you might want to consider renaming the subject of this column "Trade cards, Cigarette cards, Labels, etc."

Best regards, Geoff

[Dave Hughes]

Thanks Geoff, I am often surprised by how our usage of the same language varies.

I have made some changes and further posts on this thread should ditch the word stickers in favour of labels.

[Geoffrey Quadland]

That's great, Dave. Thanks for being receptive to that suggestion.

Regards, Geoff

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further to post 80 on page 6 of this thread

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GODFREY PHILLIPS - THIS MECHANIZED AGE 1936     Number 36 - NEWSPAPER PRESS

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GODFREY PHILLIPS - THIS MECHANIZED AGE 1937 (2ND SERIES)    Number 8 - LINOTYPE MACHINE

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MITCHELL'S CIGARETTES  1937   Wonderful Century (1837 – 1937)  Number 41 of a set of 50 - TYPESETTING

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Further to post number 14 on page 1
Sunblest Inventions & Discoveries   1960  Cards released in two series.   Series 1 contains cards 1-25 and the Second series cards 26-50, the series are clearly marked on the cards.

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Postcard titled 'Typography Serbia 1930'  I have no image of the back of the card

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Linotype postcard dating from around 1930