Linotype Europa - the world's most advanced linecaster?
Started by Mechanic, March 01, 2013, 10:56:20 PM
0 Members and 1 Guest are viewing this topic.
QuoteFairfax director of ad strategy Sarah Keith said eye-tracking research had revealed a 50 per cent improvement in "eye-gaze" on ads in the smaller format and as a result the company had not had to reduce advertising rates."The rate card is the rate card - there's no change to the page rates," she said.The neuro-testing used by Fairfax involved placing electrode caps on readers and monitoring their brainwave patterns as they read broadsheet and compact editions of the newspapers.While common in television market research, Fairfax said it is believed to be the first time neuro-testing has been used in developing a newspaper product.